Who is The Rebel Kid taking over Instagram? Discover her rise, controversies, and career in this detailed Apoorva Mukhija Biography.
Who is Apoorva Mukhija, and why is she all over your social feed? Popularly known as The Rebel Kid, Apoorva is a rising digital creator known for her raw storytelling, witty mini-vlogs, and unapologetic personality.
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With over 2.7 million followers on Instagram and brand deals with giants like Nike and Amazon, she’s become a force in the influencer world. But beyond the fame are viral controversies, public clashes, and a bold journey from Delhi to digital stardom.
Early Life and Education
Apoorva Mukhija, born on July 28, 2001, in New Delhi, India, spent her early years in the vibrant capital before relocating to Noida, Uttar Pradesh. Raised in a supportive family, Apoorva was encouraged to pursue her dreams from a young age. Her mother, Anita Mukhija, works as a teacher, while her father serves in a government position. Apoorva also has a younger brother, with whom she shares a close bond.
She completed her schooling at prominent institutions like Khaitan Public School, Convent of Jesus and Mary, and Delhi Public School in Panipat. Apoorva later pursued a Bachelor of Technology degree in Computer Science from Manipal University, Jaipur, between 2018 and 2022.
Her early education fostered a keen interest in technology, but her passion for performing arts and digital content creation soon took center stage.
Career Beginnings & Rise to Fame
Apoorva Mukhija’s career took an unexpected but exciting turn when she ventured into digital content creation at the age of 18. Known online as “The Rebel Kid”, she quickly gained attention with her candid, raw storytelling and humorous skits. Her relatable content struck a chord with a broad audience, particularly during the COVID-19 lockdown, when people were searching for light-hearted entertainment.
Starting with YouTube, Apoorva uploaded rant videos, mini-vlogs, and comedic content. Her authenticity and humor made her an instant hit, gradually helping her build a loyal fan base. She later expanded her reach to Instagram, where she posted more about her personal life, lifestyle, and fashion. Her ability to blend humor with relatability contributed to her rapid growth as an influencer.
As her digital presence grew, Apoorva extended her career beyond social media, venturing into modeling and collaborating with brands for digital campaigns. She worked with major names such as Nike, Amazon, Meta, Maybelline, and Netflix, among others.
Professional Milestones
Beyond content creation, Apoorva has ventured into modeling and brand collaborations. She has worked with over 60 brands, including renowned names like Nike, Kate Spade, Amazon, Meta, Maybelline, Netflix, OnePlus, and Google. Her ability to seamlessly blend humor with fashion and lifestyle has made her a sought-after collaborator in the industry.
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In addition to her creative pursuits, Apoorva has gained experience in various professional roles. She served as a web development intern at The Sparks Foundation in Singapore and worked as a marketing intern at MX TakaTak, an online video app. She also held positions as a full-stack developer at CodeMath in Gurugram and as a social media marketing intern at Swiggy Dineout
Notable Achievements
- Awards: In 2023, Apoorva received the Exhibit Award. The following year, she was honored with the Whos Next Influencer Award for Storyteller of the Year and the Entrepreneur India Award for Rising Star of the Year. She also secured the Cosmopolitan Blogger Award in 2024.
- Forbes Recognition: Apoorva was featured in Forbes India’s list of Top 100 Digital Stars in 2023, highlighting her significant impact in the digital realm.
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Controversies
Apoorva has also faced significant public scrutiny over the years, with two incidents recently drawing widespread attention.
India’s Got Latent Controversy:
One of the more controversial moments occurred when Apoorva appeared on Samay Raina’s YouTube show “India’s Got Latent”. During the show, Apoorva made an inappropriate comment about a woman’s body part. The comment was met with backlash from social media users, particularly after Ranveer Allahbadia also made an obscene joke on the show. The clip quickly went viral, and Apoorva was trolled relentlessly across social media platforms.
Under 25 Summit Incident:
Another controversy unfolded during the Under 25 Summit at Delhi Technological University, where Apoorva was a speaker on a panel. The situation escalated when some students began heckling her, and the verbal exchange grew heated. A video showing Apoorva confronting a heckler went viral, and security had to intervene. While she has not publicly addressed the incident, she did share a clip from her appearance on the show that garnered over 30 million views.
These incidents highlighted the pressure influencers face as they balance public scrutiny with their online personas.
Other Professional Experiences
Before establishing herself as an influencer, Apoorva worked in various professional roles. She had stints as a web development intern, marketing intern, and sales engineer analyst, gaining valuable experience in the corporate world. Her background in technology provided her with a unique skill set that she could apply to her work as an influencer.
Personal Branding and Image
Apoorva Mukhija has built a strong personal brand around her bold personality and candid approach to life. She describes herself as a “Kaleshi Aurat” (a term that symbolizes her unapologetic, strong, and independent nature). This branding has resonated with a large audience, particularly young women who admire her for embracing her uniqueness.
Her raw and relatable content, often exploring themes of self-confidence, body positivity, and personal growth, has set her apart from other influencers in the space.
Physical Attributes and Lifestyle
- Height: 5 feet 6 inches (168 cm)
- Eye Color: Brown
- Hair Color: Brown
Apoorva has a keen interest in fashion and beauty, regularly sharing her favorite outfits and beauty routines with her followers. Her lifestyle posts showcase a balance of glamour and authenticity, reflecting her love for adventure, travel, and luxury.
Her hobbies include traveling, where she enjoys exploring new destinations and experiencing different cultures. Apoorva has also expressed a passion for wine-tasting, and she often posts about her experiences at social gatherings and events.
Apoorva Mukhija’s Impact
Despite the controversies and challenges she has faced, Apoorva continues to thrive as a digital content creator. Her authenticity, combined with her talent for connecting with her audience, has helped her establish a successful career in the highly competitive world of social media influencing.
With over 2.7 million followers on Instagram, Apoorva remains one of India’s top digital stars, and her influence shows no signs of waning. Whether she’s sharing humorous skits, participating in campaigns, or addressing societal issues, Apoorva’s content continues to engage, entertain, and inspire millions of people.
Personal Life
Apoorva maintains a relatively private personal life. She was previously in a relationship with Utsav Dahiya, an investment banker, but the couple has since parted ways. She currently resides in Mumbai, dedicating her time to her career and personal growth.
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Hobbies and Interests
In her leisure time, Apoorva enjoys traveling and engaging in various adventure sports. She has a penchant for exploring new destinations and immersing herself in diverse cultures. She also has a fondness for wine, often sharing glimpses of her experiences at parties and events on her social media platforms.
Conclusion on Apoorva Mukhija Biography
Apoorva Mukhija, also known as The Rebel Kid, has built an empire in the digital world by combining humor, relatability, and a unique personal brand. From her early days as a web developer to her current status as a prominent influencer, Apoorva’s journey serves as an inspiration to many. While she has faced controversies along the way, her ability to bounce back and stay true to herself has only solidified her place in the digital landscape.
With her confidence and commitment to her craft, Apoorva Mukhija continues to be a force to be reckoned with in the world of social media influence and beyond.
